Solar swipe: Irony, Meme
How to use this swipe: Facebook Ad, Social Media
Expert notes: You can use this with a warm audience or a retargeting campaign. The “0/100” is a great ironic way to grab attention. Human nature makes us want to figure out things even if we are told that it’s impossible. In fact, the impossibility makes us more driven to try and figure it out.
Change the text on the graphic so the audience can identify with the ad better. Instead of homeowners, use SDG&E homeowners/customers, etc…
Solar energy: Even a Toddler Gets It – No Cringe, No Complex Charts
Did you figure it out?
Kindergarten math becomes —> rocket science thanks to cringy solar sales 🤦
But fortunately for you, we’ve cracked the code and ditched the technical jargon to bring you solar savings so simple a toddler could explain it to you during snack time.
❌ No more number-crunching nightmares or pie charts that look like modern art.
✅ Just the bright, shining, easy-to-understand truth about solar power.
Because plain and simple, that’s how it should be and that’s what you deserve.
Oh, and by the way, we’re also still trying to figure out what that graph means 😅
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